January 19, 2012

AXS TV will be a new brand

The multi-hyphenate, Ryan Seacrest, is getting his own TV network after allalong with partners AEG and talent agency CAA, have struck a deal with billionaire entrepreneur Mark Cuban to rebrand Cuban's HDNet as AXS TV (pronounced Access) beginning this summer. And Ryan Seacrest Productions, an independent entertainment production company, will develop and produce programming for AXS TV. But Ryan Seacrest, whose many on-camera roles include hosting Fox network's "American Idol," is not expected to appear on AXS TV.

Ryan will rebrand Mark's current HDNET channel as AXS TV from this summer, The Hollywood Reporter claims. AXS TV will be able to offer viewers a chance to see the complete genesis of a concert tour, beginning with the development of the show through the rehearsal process and finally, showing last minute sound checks, the actual performance and even the after-party celebration. Ryan will apparently just be a stakeholder in the venture and will not lend his presenting skills to any of the shows on the channel.

Though the parties involved will not comment on financial terms of the deal, one source told The Hollywood Reporter that the venture between Cuban and the others is "virtually" a 50-50 partnership. Although it sounds like AXS TV plans to create a network that competes with E! on some levels, Seacrest is still going ahead with his new NBCUniversal deal that includes plenty of work for E!.

Amenities include special ticketing opportunities, premium seating, private viewing areas and food and beverage specials.




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